The number one things I think is essential is a plan of the land. Why tempt me telling me it’s 2.5 acres, or 280 acres if you’re not going to show me a plan. I don’t mind the land registry plan or the aerial views with a red line. Anything to tell me which bits are included.
Nothing worse than viewing a stunning house and then realising that half the buildings in the first photo are not included.
Virtual Reality viewings – which ever system you want to offer, just offer one. They’re amazing. I can tell by viewing a matterport (for example) whether the layout works for me!
What else? Photos at night aren’t needed really but sometimes are so pretty you know why the estate agent includes them.